Digipak

A digipak is a style of CD or DVD packaging used to promote a particular artist.

This is the album cover for Matt Cardle's debut album 'Letters'. The colour scheme is just greyscale and i think this is because, even though he won The X Factor, he is not yet an established name in the UK music industry. The lack of colour on the album cover could therefore represent a career that has not yet fully blossomed. But also on the other hand, the fact that it is not completely black and white could represent that this is someone who is going to become something big. Other features of the design also coincide with this thought of representing a career with no substance, such as the location and the text. The location is in the middle of nowhere which could symbolise isolation, and the white colouring of the text prevents it from standing out.

Mike Posner, like Matt Cardle, is an upcoming artist. However, whilst Matt Cardle participated on the X Factor and got the votes of millions of viewers before he signed a contract, Mike Posner was relatively unknown and the fact that this single cover has even less colour than 'Letters' reflects this.Mike's pose is also similar to Matt Cardle's in 'Letters' as they are both looking to the ground. This is yet another similarity between the two and they both give the same feeling of isolation and loneliness in their thoughts.

I think it is obvious now that will use both these album covers as inspiration for our own, as the feeling that they give off and the sympathy that we feel for them links to how want our audience to empathise with our actor in both our music video and our digipak.


We had a shooting session yesterday for our ancillary tasks, where i was the subject of the shots and my partner was in control of the camera. The session went well and we have drawn up a short-list of our four favourites:

This is a favourite of ours because it portrays the songs feelings well, however my partner did not like the fact that there is a bin present in the background so we will choose not to use this one.

Me and my partner both agree that this picture is perfect for an inside cover.

I think this is perfect for the front cover of the digipak as well as the poster. The actors pose is good and the fact that he is looking down makes it seem like he is in thought and this links the songs bottom line of the performer thinking to himself. There is also room on the right for text.

Too central. Although the picture in itself is good, the framing is bad and there isn't  enough space for text.