The design that we have chosen is inspired by Matt Cardle's album 'Letters', in the sense that it demonstrates emptiness felt by the subject. The poster consists of a shot that we were happy with as soon as it was taken, because the mise-en -scene turned out just as we planned. On the ground around the actor are autumn leaves which represent a season associated with sadness and loneliness as the vibrant colours of the summertime darken and the leaves fall leaving distant memories. This relates to the similar surroundings of Matt Cardle on the front cover of 'Letters', where he is isolated in the location with only the hills around him. The white font we have used on top of the black and white colour tone is also inspired by 'Letters'. We chose it because not only does it stand out, but it is in tone with the calm atmosphere and doesn't take the attention away from the actor, who we are trying to promote. 'OUT NOW' is in a big font and this commands the readers attention, encouraging them to purchase the album.
The inside covers of the digipak have similarities to the front cover in the sense that these also follow the overall calm and sensitive tone. The picture focussing on the leaves gives a great effect and this would be on the side where the disc is held, maybe personifying the disc to relate to the actor with regard to the fact that the disc will effectively be surrounded by nothing. Opposite to this is a picture of the actor sat down with his back to the camera. He is in the bottom left hand corner of the frame and therefore is relatively small in comparison to the overall picture, showing his feeling of inferiority to his thoughts about the girl.
The back cover is a shot that was taken in the same location as some of the footage in the video, and this relation provides a key link between the digipak and the music video. We framed the shot so that there would be a clear space in which to list the songs, while at the same time showing the stairway which links to the video.
The front cover is the same shot as the poster, however we changed tot font to black to make sure there are some differences between the two. We chose the record label 'JIVE' because this is Chris Brown's actual record label and it therefore shows authenticity.
Some good improvements here, well done.
ReplyDeleteYou must analyse a couple of music magazine adverts and discuss layout, font, info, poses, expressions, etc.
You should also be making constant updates on filming dates and progress, as you need to illustrate excellent organisation to reach top marks. So think back over the last few weeks about what you've filmed, and where and why.